Adweek traces a century of gay advertising

In the war years, numerous brands found advertising themes in the shenanigans of enlisted men—but none took it to the level of Cannon’s “True Towel Tales” series. In “Crocodiles Keep Out,” these bathing G.I.s are buff and in the buff, too. Not only is there a full moon in the foreground, these guys are a lot more comfortable with collective nudity than our assumptions about the period would suggest.

(and interesting that it’s almost exclusively male-targeted)

Adweek traces a century of gay advertising

In the war years, numerous brands found advertising themes in the shenanigans of enlisted men—but none took it to the level of Cannon’s “True Towel Tales” series. In “Crocodiles Keep Out,” these bathing G.I.s are buff and in the buff, too. Not only is there a full moon in the foreground, these guys are a lot more comfortable with collective nudity than our assumptions about the period would suggest.

(and interesting that it’s almost exclusively male-targeted)